Professional Work / Shipped

KeHE
Distributors

Enterprise UX for the platform connecting 8,500 brands to 30,000 retailers.

KeHE is a natural foods distributor that moves products from brands like KIND to retailers like Target. As a UX design intern on their enterprise and retailer platform teams, I designed features for the professionals who keep that supply chain running, and shipped one to production.

Role
UX Design Intern
Teams
Enterprise & retailer platforms
Outcome
Feature shipped to production
Tools
Sketch, InVision, Jira
KeHE platform work
The Shipped Feature

Deleting an item from every shipment it appears in.

When a retailer no longer wants an item, or KeHE stops carrying one, a sales rep has to make sure it disappears from every shipment headed to every store. Across many shipments, that task had no quick or reliable path on KeHEConnect, the enterprise platform. I explored two directions with the team:

Direction A

Filter-based

A new "containing items" filter on the existing manage-shipments page. Reps filter to every shipment holding the item, select them, and bulk delete through a modal. Efficient, and it leans on a panel reps already know.

Direction B / Shipped

Guided wizard

A "bulk delete" wizard that walks the rep through the task step by step: input the items, review every instance across every shipment, select, and delete. The complexity is sequenced across steps.

The decision

With the product manager, we shipped the wizard: a task this tangled needed to be walked through, its state made visible at every step.

Once many items and shipments are in play, a single-screen approach hides how much is about to change. The wizard's guided walkthrough simplifies and visually represents the task, which made it the clearly more intuitive option in evaluation.

Retailer Platform

Helping retailers find their way around the platform

Brand store pages

Smaller brands have a hard time getting exposure to retailers, and retailers want new products for their shelves. I designed a store page template where a brand shows its products and its story to the supermarkets browsing KeHE's catalog, built out as an example page for KIND.

Brand store page, general tab, showing KIND's brand identity and featured products
The general tab gives a retailer the brand's identity and its main products at a glance.
Brand store page, products tab, showing KIND's full catalog grouped by product type
The products tab lists everything the brand offers, browsable by product type.

Curating small, trendy brands is what makes KeHE stand out, and this gave that identity a home in the product. On top of distribution, KeHE becomes a place retailers explore brands they would not otherwise find.

Retailer help center

New retail partners were getting lost in the platform, unsure where to start or what a given feature did. I designed a help center that describes each core topic clearly, so someone who has just been onboarded can find what they need without calling their rep.

Help center landing page listing the core topics
Each core topic is listed with a short description, so a new user can tell which one they need before clicking.
Help center article view with side navigation and accordion FAQs
A persistent side navigation jumps between topics, and accordion FAQs cover the common processes.

Food distribution comes with a lot of moving parts and a lot of information to keep handy, so getting situated quickly matters for a partner managing all of it.

What It Taught Me

Until KeHE, I had designed consumer interfaces for people like me. Here, the users were professionals with dense, specific tasks, and every screen had to carry heavy information (shipment numbers, order costs, warehouse IDs) while staying clear and usable. Learning to design for that density changed my skills fast.

It also changed my perspective. Working inside a large company, I started to see that design is ultimately for the business: an intuitive platform makes partners want to keep working with KeHE, and a good experience becomes retention. That lesson still shapes how I approach design work today.

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